The Viability of Full-Time SEO Writing Careers (What’s Really Possible?)
Wondering if you can make a living as a full-time SEO writer? You’re not alone! Let’s break down this important SEO writer FAQ.
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Those wanting to get into SEO writing are entering during a massive content boom!
Profitable, marketing-focused types of SEO projects include PLG content, SEO copywriting and more.
Your options pertaining to full-time work, part-time and freelancing.
Free training video about how to land well-paid SEO writing work.
When people start to think about getting into SEO writing, they often wonder if it could become their full-time job.
Is there enough work? Is SEO writing a sustainable career? Can you realistically handle the workload? What really is the workload if you want to make 4-5 figures per month? Can SEO writing also just be a side hustle?
These questions come up in brand new writers, aspiring writers and seasoned writers. And, they’re very good questions! After all, you should have a good idea about what you’re getting into, especially before investing in SEO writing courses.
In this comprehensive guide, we will explore the abundance of opportunities for SEO content writers, the diverse types of SEO writing jobs available and the flexibility that makes SEO writing an ideal choice for a full-time career, part-time engagement or a lucrative side hustle.
Diving into an Ocean of SEO Writing Opportunities
One of the most compelling aspects of pursuing a career in SEO writing is the sheer volume of work available. Period.
Google gets 3.5-8.5 billion searches per day. That doesn’t even count SEO opportunities on Bing, YouTube and Pinterest either!
And, each of those queries is an opportunity to connect SEO content with the right searcher. (And an opportunity for you to get paid to write that content!)
The demand for quality content has surged, paving the way for a multitude of opportunities in the field of SEO writing. Nowadays, nearly every single business recognizes the critical role of online visibility – and they know they need high-quality, optimized content to do it successfully.
And no, most business owners cannot just sit down and write a piece of high-performing content. In fact, many writers can’t do it either because they don’t have the right SEO training to do so.
The Content Marketing Boom
Content marketing has become a cornerstone of online success. In fact, you will not be successful without strategized content!
Businesses – both large and small – are investing heavily in content creation to enhance their online presence, drive organic traffic and engage their target audience. Not to mention, consumers and buyers are more skeptical than ever about salesy advertising, and they’ll shy away if things get too promotional too quick.
This has translated into a robust demand for skilled SEO content writers – writers who provide intense value and connection, all while optimizing for organic reach.
The Ecommerce Explosion
The growth of ecommerce platforms has further fueled the need for SEO product descriptions, informative blog posts, engaging video SEO content and more.
Ecommerce businesses understand that effective SEO writing is not just about keywords but also about creating a seamless user experience.
In other words, if a business wants to reach more customers and create a high-quality, trusting relationship with those customers, they need the best SEO writers they can get!
The Diversity of Industries in Need
For anyone considering getting into SEO writing, rest assured that SEO is not confined to a small sect of industries or niches. From technology to wellness to logistics to travel, every sector requires content that not only informs but also resonates with search engines.
This diversity ensures that writers can find opportunities in areas they are passionate about. So yes, if you love writing about “eco-friendly pet toys” or “designer high-heel shoes,” you can find plenty of SEO writing work to support yourself!
At the Ambitious Writer Society, our students come from all different backgrounds before getting into SEO: dietitians, teachers, performers, SAHMs, book authors and more. SEO writing is a skillset that can be learned and applied in all areas of the digital world – and the demand is immense!
Expanding Your Horizons: Types of SEO Writing Jobs
The realm of SEO writing is not limited to long-form blog posts (like this one). Various roles and writing formats cater to different needs, providing writers with the flexibility to choose based on their interests and expertise.
Next, let’s highlight some of the most common SEO writing project types that you can do. If you want to go full time into SEO writing, you can specialize in certain projects or take on a mix of jobs.
SEO Blog Writing Jobs
Blogs are a powerful tool for attracting organic traffic and establishing authority in a particular niche. Here at the Ambitious Writer Society, we create blogs all the time! (We love it.)
SEO blog writers create engaging and informative articles that not only cater to user intent but also align with search engine algorithms. That way, their content can get in front of hundreds, thousands or millions of readers who need or want to see their writing.
Have you ever wanted to become a famous writer? SEO writing may be the easiest way to get there!
Product Description Jobs (Especially Product-Led Content)
Ecommerce platforms rely on persuasive product descriptions to entice potential buyers.
SEO writers specializing in product descriptions blend creativity with optimization, ensuring that each product page ranks high and converts visitors into customers.
Product-led content (sometimes also referred to in the context of PLG “product-led growth” content), is a content marketing strategy that weaves elements of product benefits and features into a content piece.
The writing itself is not completely sales-focused, but rather, logically points the reader towards the direction of future purchase. As an SEO writer, many clients will ask you for these services!
SEO Copywriting Jobs
SEO copywriting is like a cousin to SEO content writing, but it’s another specialty to consider when you’re planning out your career.
Crafting compelling website content is crucial for providing a positive user experience and improving search engine rankings. SEO writers can infuse keywords into landing pages, about pages and other website content that aligns with both the customer journey and search engine abilities.
Social Media Content Jobs
YouTube and Pinterest are treated like social media platforms, but they actually function like search engines (think Google or Bing). And, as we move into the future of social media, more platforms are beginning to adopt search engine algorithms, which is great news for SEO writers!
Social media platforms play a significant role in online visibility, especially video-based platforms. SEO writers adept at creating shareable and optimized social media content can contribute to a brand's overall digital presence.
And, since social media success is dependent on consistency, SEO social media work can continue for months or years if you do it well!
Technical SEO Writing Jobs
Some SEO writing jobs delve into more technical realms, such as creating documentation, guides or manuals. You might even come across jobs requiring you to put together industry research guides, which tend to be very engaging online!
In plain speak, technical SEO writers bridge the gap between complex information and user-friendly content. Not only are they tasked with getting the point across, but the writing should also be optimized for search engines.
While technical writers may create user manuals, internal SOPs or annual reports, SEO-related technical writing jobs include case studies, whitepapers, help files, press releases and more.
Flexibility and Consistency as a Full-Time SEO Writer
The allure of pursuing SEO writing as a full-time career lies in its inherent flexibility. In fact, that’s why many Ambitious Writer Society students join our program! They’re looking for a way to add income, work less and/or find a viable career that allows them to work when and where they want.
Unlike traditional 9-to-5 jobs, SEO writing allows individuals to dictate when and how much they work, making it an attractive option for those seeking autonomy in their professional lives.
Let’s look at a few potential benefits of pivoting your career into SEO writing.
Work-Life Balance
Full-time SEO writers can structure their work hours to achieve a balance between professional responsibilities and personal life.
Many SEO writers have other jobs, travel and/or have families they need to take care of, so the flexibility provided by SEO writing is essential to ensuring they have income while still achieving their responsibilities.
This flexibility empowers writers to adapt their schedules to their peak productivity times, fostering a healthier work-life equilibrium.
Plus, compared to other types of writing that require extensive amounts of brainstorming and edits, SEO writing is pretty straightforward, allowing SEO writers to truly “take a mental break” when they’re not at their computers.
Endless Remote Work
You can be an SEO writer for 50 years and never step foot in an office! And, never step foot in an SEO training event! And, never step foot in an in-person SEO job event! Amazing, right?
The nature of SEO writing absolutely allows for remote work, giving you the freedom to choose where you write. Home office? Sure! Beachside in Jamaica? Sure!
This flexibility is especially appealing for parents, people who want to travel and those committed to living in an RV. The bottom line: Anyone can become an SEO writer!
Freelance and Contract Opportunities
Most SEO writers operate as freelancers or independent contractors, offering their services to various clients – and taking on as much or as little work as they choose.
This freelance model allows for the diversification of projects, income streams and the ability to choose clients based on personal preferences.
While many SEO writers work for clients, they also have the skills to monetize their own websites to generate passive income and affiliate sales on autopilot.
So, not only can you earn money from business clients, but you can also earn hundreds to thousands of dollars per month maintaining your own content!
Part-Time and Side Hustle Potential
While some writers choose to pursue SEO writing as a full-time career, others opt for part-time work or side hustles.
For example, if you love your “day job” but want to generate extra income for spending money or savings, taking on a few SEO projects per month is the easy, at-home way to do that – all with little to no client meetings!
The versatility of SEO writing makes it feasible for individuals to balance writing projects with other professional or personal commitments. And, once you know how to create high-performing SEO content, you can charge expert rates for your work!
So, Can You Do SEO Writing Full Time?
Heck yes! The abundance of opportunities in various niches, the diverse types of SEO writing jobs available and the inherent flexibility make SEO writing an attractive, viable and sustainable career choice!
Whether you want to dive into full-time SEO writing, seek out part-time work or explore it as a weekend “side hustle,” SEO writing can fully support your need for inspiring work at a great rate!
To learn more about getting into SEO, check out our free training video! You’ll get details about 3 SEO writer hot topics, which include:
Topic #1: How to Find Tons of Unpublished, Low-Competition Work That You'll Love
Topic #2: How to Land Steady, Monthly Projects So You Can Plan and Save on That Income
Topic #3: How to Avoid Low-Paid Writing Gigs, Even with Little to No SEO Experience
