Where to Learn Cold Pitching for Free
The answer: Right here at the Ambitious Writer Society!
Let’s face it: Cold pitching seems really hard if you don’t know how to do it properly. You’re also battling the chilling nerves and overwhelming desire to talk yourself out of doing it.
Sure, you might know the basics. But, even though there is a ton of cold pitching training out there, if you’re not landing work from your pitches, those resources obviously didn’t help you.
When I first started looking for free cold pitching writing courses, I noticed that most of them offered generalized information that was not tailored to the skillset and needs of professional writers.
In this post, I want to talk about the need for more cold pitching training for writers and how you can start to land work more often by improving your pitches and making them completely error-free.
And yes, AWS provides tons of cold pitching content for writers, so check out our entire list of blog posts about landing work and finding clients!
Even the Best Cold Pitching Courses Weren’t Made for Writers
Over the years, I’ve learned so much about cold pitching from here, there, everywhere! When I was trying to figure out where to learn cold pitch writing for free, I came across several free courses, blogs and lead magnets (which I thought was great).
So, I’d watch a video about how to cold pitch or read a blog, but a lot of the information was so generalized. And when I pulled what I could from the resource, I’d go back to write my pitch, feeling stuck!
As you can imagine, I spent a lot of time sifting through countless tools and resources, but most of the information was inapplicable to what I needed to know as a writer - especially as a writer trying to promote my complex services.
Yes, I definitely gained a ton of amazing background knowledge, but when it came to the ins and outs of what writers needed to know about cold pitching, these resources just didn’t deliver.
Then Came the Ambitious Writer Society
Spoiler alert: There were no useful, actionable cold pitching resources for writers, so AWS created them.
These AWS resources are exactly what I needed before and during the cold pitching process. Instead of me fumbling around and making mistakes, I could have avoided a lot of missed opportunities if I knew what to look out for.
Within our plethora of cold pitching resources, you’ll get explanations for a long list of common cold pitching mistakes pertaining to:
Pitching prepwork pitfalls
Contact mixups
Subject line errors
Underwhelming hooks
Email length errors
Constructive criticism vs. offensive criticism
Asking for work
Things you forget in the pitch
Persistence vs. annoyance
So, if you’ve been wondering where to learn cold pitching for free - and you’re a writer - our selection of cold pitching blog posts is absolutely for you!
You’ll Learn Where Cold Pitching Can Go Wrong
As you might have guessed from the long list above, there are many places where your pitch can go wrong - all of which will likely send your email to the trash (or worse).
And by worse, I mean receiving an angry email from a prospect. It can totally ruin your day!
Anyway, when you know all the potential areas for error, you can proactively avoid these errors and send better, more professional pitches. Check out our cold pitching fears blog post to understand why you might be so hesitant to cold pitch.
You’ll Learn How to Avoid Stupid Mistakes
Mistakes happen, but as a writer, you are particularly scrutinized if you make a mistake, even when writing an email.
And since I’m a writer myself, I totally understand that writing words all day every day can get a little tiresome, and you’re prone to error.
Unfortunately, you’ll most likely have to send out quite a few pitches before you land work, and even more if you want to land full time work. So the reality is that you’ll have to do a lot of cold pitch writing - and it needs to be spotless.
To your prospect, they will only consider hiring a professional writer if the pitch is spotless. Completely on-target with their needs. Completely professional. Completely error-free.
Now, that’s a lot of pressure when you’re sending 40 pitches per week in hopes to land work. You get tired, stupid mistakes happen and - unfortunately - those stupid mistakes can blow your chance with that prospect.
The entirety of our blogs act almost like a free cold pitching writing course. You’re educated on the most common mistakes and how to avoid them at all costs - even when you’re battling fatigue, nerves, boredom and redundancy.
You’ll Get Answers to Cold Pitching FAQs
Sure, there is a lot of information out there about cold pitching, but most of it is not tailored to writers. You’ll find general (albeit helpful) information about cold pitching, but it doesn’t cover the nuances of pitching as a freelance writer.
Within our cold pitching content, you’ll find lists of of real writer questions (and concerns) surrounding how to cold pitch to land work.
You’ll Know the Next Steps to Crafting Better Pitches
Committing common cold pitching mistakes and fixing them is one thing, but if you want to learn how to craft succinct, professional and highly effective pitches, that’s a whole different ball game.
In this free cold pitching resource for writers, you’ll get information about great next steps you can take to improve the overall effectiveness of your pitches and boost your likelihood of landing work!
Best of All: You Won’t Lose Out on Work Due to Mistakes
There were plenty of times where I made these silly cold pitching mistakes, and I lost out on work. The prospect was immediately turned off and all my research and effort tied to this one contact was ruined.
Cold pitching is already a tedious, nerve-wracking task. And when you ruin your chances because of a silly mistake, it can be crushing!
So please - for your own sanity, for preservation of your precious time, for landing fulfilling opportunities - explore all of our cold pitching resources here at the Ambitious Writer Society!
