The Benefits of Establishing Your Writing Niche
How it can help you demand higher rates and become a leader in your industry.
Niche writing can be beneficial for many freelancers. It gives them a set space in the big wide world that they can call their own.
If you’re on the fence about establishing your writing niche, here are 8 benefits to consider. I would also suggest you read this post: Should Every Writer Establish a Niche?
8 Benefits of Niche Writing
Many writers use their niche like a business plan or marketing strategy. It’s always a great idea to be as specific and targeted as possible. The same can be said about establishing your writing niche.
Read this: Major Drawbacks of Niche Writing
#1 Skill Mastery
There is no doubt that honing in on one specific industry will allow you to become an expert. Whether that means you’re an expert in a particular writing craft or you are an expert in industry knowledge, you’re going to get good at what you do.
While many writers choose to niche into an industry they’re already familiar with, this could be an opportunity to learn everything you want to know about something completely new.
#2 Comfort Zones
Those with a writing niche eventually find themselves in their comfort zone. Once you gain enough experience, every project will feel manageable (and possibly predictable).
You will probably also be able to complete projects very quickly and easily since you know exactly what you’re doing. This efficiency means less stress and better hourly rates.
#3 New Clients and Referrals
Once you’ve established yourself in a particular industry, you’ll find new clients and new work right where you work. Plus, your current clients can introduce you to new contacts and make referrals.
#4 Rate Hikes
While you may not be able to demand higher rates at the beginning of your career, you may be able to quickly increase your project rates as you gain experience.
And, since you will be an expert in this particular niche, clients will have confidence that you know what you’re doing. They’ll expect excellent work from you, and thus, will pay you exquisitely.
#5 Minimal Surprises
Some writers love predictability. With a writing niche, you can expect similar projects and/or topics – no matter who you work with in the industry. And once you know the best way to get clients and resonate with them, you’ll probably get really good at finding work.
If you like feeling in total control, establishing a writing niche may be the best route for you.
#6 Super-Targeted Marketing
Even if you are a sole proprietor, you’ll still need to market yourself or your “brand” to potential clients. Writers who establish a niche can tailor their website, social media and LinkedIn pages to clients in their niche.
The “marketing” language can hit on the correct pain points within a specific target audience. The more targeted your messaging can be, the better! Potential clients will review your portfolio and feel like you know exactly what they need. Boom! You’re hired.
#7 Ability to Stand Out
If you’re applying for a job or gig within your niche, the fact that you are an expert in the field may give you an edge over the competition.
Even if you have less experience than other writers, the fact that you niched in their industry can be the reason you get the job over someone else.
#8 Loving Your Job
You may absolutely love the niche you choose, and that’s awesome! If you are passionate about a certain industry, you will never have to “work” a day in your life.
This can help you feel more fulfilled and motivated to write, fueling amazing work! For those who currently struggle to find joy in their work, niching into a favorite industry may be exactly what you need to rekindle your love of writing.
